Sprint and Samsung unveil competitor to iPhone

Sprint and Samsung Mobile have taken on the Apple iPhone with their new Instinct touchscreen phone, which won "Best in Show" in the Emerging Technology Award competition during last week's CTIA 2008 conference in Las Vegas.

Announced during Sprint CEO Dan Hesse's keynote address at CTIA, Instinct has touch-screen functionality, like Apple's iPhone.

"We are extremely honored to receive these accolades for Instinct and we are confident that it will provide our customers with a great way to experience Sprint's fast NOW Network," said John Garcia, senior vice president of Product Development and chief marketing officer for Sprint. "Instinct is representative of the innovative portfolio of products Sprint offers to our customers. We are excited to add it to our dynamic line-up this summer."

"Winning these awards is a giant boost for the Samsung Instinct and a tremendous honour for Samsung Mobile," said Bill Ogle, Chief Marketing Officer for Samsung Mobile. "The Samsung Instinct is a powerful device that is easy and fun to use. These awards reinforce Samsung's best-in-class leadership in innovation and design."

Instinct has haptic technology, can browse the Web, access business or personal e-mail, share pictures and play radio. It has a 2.0 megapixel camera with camcorder.

Instinct will be available in the US in June. Pricing has not yet been determined, but the likely price is believed to be between $200 and $300. In order for customers to experience the full capabilities of the device, it requires activation on a Sprint Everything pricing plan offering unlimited data starting at $69.99 per month.

Image: Samsung Mobile's Instinct phone is a clear rival for the iPhone's target market

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