Thinner iPad and faster Mac introduced by Apple

23 October 2013
By Tereza Pultarova
Mobile version
Share |
Apple's new iPad air is 20 per cent thinner and 28 per cent lighter than the previous version

Apple's new iPad air is 20 per cent thinner and 28 per cent lighter than the previous version

Thinner iPads and faster Mac computers together with free upgrades for life on its operating system and business software have been introduced by Apple during a highly anticipated launch event in San Francisco.

Joining the series of high-tech product launches before the onset of the Christmas shopping craze, Apple has unveiled the iPad Air – a full-sized tablet about 20 per cent thinner and 28 per cent lighter than the previous tablet generations.

The gadget weighs only one pound and features a high resolution 9.7-inch Retina display.

Also the new iPad mini is fitted with a Retina display, described by Apple as bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen.

Those expecting a launch of entirely new revolutionary products, such as wearable gadgets, could have been disappointed as Apple went for evolutionary improvements instead, fitting the new iPads with faster processors and better screens.

"As always with Apple, expectations on systematic breakthrough hardware innovations are irrational," said Thomas Husson, an analyst at Forrester. "Apple is good at inventing new products and at maximizing profitability of its product range over time through software innovations and clever marketing."

The new iPads are entering a market where competition is fierce with Microsoft, Nokia and Amazon having recently introduced their respective devices. For the first time in the iPads’ history, the products will start selling in the USA and China at the same time as Apple doesn’t want to lose time in its biggest market region.

The new Mac Pro is a premium and high-powered cylindrical desktop computer that will be assembled in the USA.

Aiming to improve its position in the Microsoft dominated desktop software market, Apple has introduced free upgrades to its Mac operating system and iWork software suite, which competes with Microsoft Corp's Excel, Word and other applications.

Latest Issue

E&T cover image 1607

"As the dust settles after the referendum result, we consider what happens next. We also look forward to an international summer of sport."

E&T jobs

  • Digital Forensic Specialist (Audio)

    Met Police
    • London
    • Circa £37,305 plus £3,406 location allowance

    You’ll contribute to a wide range of research and development activities.

    • Recruiter: Met Police

    Apply for this job

  • MetOp-SG Receiver Project Manager

    Science and Technology Facilities Council (STFC)
    • STFC Rutherford Appleton Laboratory, Harwell, Oxfordshire
    • £37,213 - £50,926 (depending on experience)

    Project Manager to oversee the development, production and test of spaceflight components and integrated receiver systems

    • Recruiter: Science and Technology Facilities Council (STFC)

    Apply for this job

  • Systems Engineer

    Reaction Engines Ltd
    • Abingdon, Oxfordshire
    • Competitive + Benefits

    Perform general systems engineering tasks as necessary with specific focus on electronic systems and instrumentation.

    • Recruiter: Reaction Engines Ltd

    Apply for this job

  • Production Manager

    Reaction Engines Ltd
    • Abingdon, Oxfordshire
    • Competitive + Benefits

    An amazing opportunity to plan, direct and coordinate all manufacturing operations and activities in line with company strategy and business plan.

    • Recruiter: Reaction Engines Ltd

    Apply for this job

  • Navigation Sensors Principle Engineer

    MBDA
    • Stevenage
    • Competitive Salary & Benefits

    What?s the opportunity? An exciting opportunity has arisen in a rapidly evolving international team with increasing capabilities.  The Navigation Sensors Group is responsible for the...

    • Recruiter: MBDA

    Apply for this job

  • Technology Manager - External Communications

    BAE Systems
    • Frimley, England, Surrey
    • Negotiable

    Technology Manager - External Communications Would you like Lead the technical delivery of the External Communications System (ECS) capability sustainment & evolution projects within the common ECS (cECS) Baseline Design Management (BDM) programme? Th

    • Recruiter: BAE Systems

    Apply for this job

  • Graduate Process Engineer

    EFFECT Photonics
    • Brixham, Devon
    • £20,000 to £25,000

    Join our exciting journey to deliver new standards in the availability of data bandwidth.

    • Recruiter: EFFECT Photonics

    Apply for this job

  • Senior Principal Materials Engineer

    MBDA
    • Stevenage
    • Competitive salary & benefits

    What?s the opportunity? A fantastic opportunity has arisen for an experienced materials engineer/scientist specialising in non-metallic materials and processing. You will be given responsibility for...

    • Recruiter: MBDA

    Apply for this job

  • Postdoctoral Research Associate

    The University of Liverpool
    • Liverpool, Merseyside
    • £32,600 - £37,768 pa

    Applications are invited for a Postdoctoral Research Associate in a brand new area of communications.

    • Recruiter: The University of Liverpool

    Apply for this job

  • Test Engineering Opportunities

    HMGCC
    • Hanslope Park, Milton Keynes
    • Salary offered will depend on skills and experience

    Push incredible innovations beyond their limits. Opportunities for Software, Hardware, EMC, Test and Inspection Engineers!

    • Recruiter: HMGCC

    Apply for this job

More jobs ▶

Subscribe

Choose the way you would like to access the latest news and developments in your field.

Subscribe to E&T