BlackBerry announces one million Z10 sales

28 March 2013
By Edd Gent
Mobile version
Share |
BlackBerry has sold around one million of its new Z10 smartphones

BlackBerry has sold around one million of its new Z10 smartphones

BlackBerry has sold around one million of the new Z10 smartphones it hopes will restore the firm to the industry's top table.

The handset's performance is widely seen as being key to the company's fortunes after a difficult couple of years when the firm lost ground and customers to rivals including Apple and Samsung.

Today, the mobile giant, formerly known as Research in Motion, announced a return to profitability in the most recent quarter and posted earnings of £65m after recording a substantial loss in the same period last year.

But despite the one million units sold analysts say the fourth quarter results reveal a worrying trend for the Canadian firm – with figures showing BlackBerry has lost about three million subscribers in the past three months, a figure which now stands at 76 million.

Stuart Miles, founder of technology and gadget site Pocket-lint, says the shipping of one million Z10 handsets in three months was unlikely to be enough to ensure a turnaround for BlackBerry.

"The UK did not take to the Z10 as well as it has done to other devices out there," he says.

"The iPhone 5 took three days to sell a million and the Samsung S4 will probably take the same time."

He adds: "I think the more worrying thing is the fact that they have lost around 33,000 subscribers every day for the last three months.

"If that continues at the same rate, and obviously they are hoping it won't, they are losing what amounts to 12 million a year. That's five years and they're out. Unless they can change that exodus, there won't be anybody left to use the system, no matter how good it is."

The one million Z10 phones sold bettered analysts' expectations of about 915,000, following a challenging period in which the firm's market share fell from 41 per cent in 2007, when the first iPhone came out, to 4 per cent in the first quarter of last year.

In today's report, BlackBerry said it shipped around six million handsets in the three months to March 2.

But revenue has fallen by 36 per cent to £1.8bn in the past year, while in the fourth quarter the company recorded a 2 per cent dip, with revenue down by about £32.4m on the previous three months.

Blackberry president and chief executive Thorsten Heins says customers "love" the new device which was launched in January with the motto "redesigned, re-engineered, re-invented".

"We have implemented numerous changes at BlackBerry over the past year and those changes have resulted in the company returning to profitability in the fourth quarter," say Heins.

"With the launch of BlackBerry 10, we have introduced the newest and what we believe to be the most innovative mobile computing platform in the market today."

He said the company would remain focused on improving its profitability and efficiency while driving innovation in the next fiscal year.

"We have built an engine that is able to drive improved financial performance at lower volumes, which should allow us to generate additional benefits from higher volumes in the future," he adds.

Latest Issue

E&T cover image 1607

"As the dust settles after the referendum result, we consider what happens next. We also look forward to an international summer of sport."

E&T jobs

  • Chair in Integrated Sensor Technology

    The University of Edinburgh
    • Edinburgh, City of Edinburgh

    The University of Edinburgh is one of the world’s top 20 institutions of higher education.....

    • Recruiter: The University of Edinburgh

    Apply for this job

  • Principal Electrical Engineer - Power

    BAE Systems
    • Bristol, England / Cumbria, Barrow-In-Furness, England
    • Negotiable

    Principal Electrical Engineer - Power Join our Electrical Power team and help design the self-contained generation and distribution system for the Successor submarine - a new generation of submarine designed to carry the UK's independent nuclear deterrent

    • Recruiter: BAE Systems

    Apply for this job

  • Operations Supervisor (Mechanical/Electrical/Instrumentation)

    National Grid
    • England, Cambridgeshire
    • £33000 - £39000 per annum

    Operations Supervisor - (Mechanical/Electrical/Instrumentation) Salary: Circa £33k - 39k dependant on experience + vehicle and great additional benefits (share scheme, pension, potential bonus).Location: Wisbech - Cambridgeshire We currently have an excit

    • Recruiter: National Grid

    Apply for this job

  • Lead NDT Trainer

    BAE Systems
    • England, Lancashire
    • Competitive package

    Would you like to be involved with training UK and international teams in Non Destructive Inspection (NDI) to support the in service fleet (Typhoon Tornado, and Hawk)?

    • Recruiter: BAE Systems

    Apply for this job

  • Systems Design - Emerging Portfolio

    MBDA
    • Bristol
    • Competitive Salary & Benefits

    What?s the opportunity?   There are fantastic opportunities in Systems Design for engineers to work within Future Systems. These are highly visible, fast paced roles, in...

    • Recruiter: MBDA

    Apply for this job

  • Metering Engineer

    Department for Business, Innovation and Skills
    • Teddington, United Kingdom
    • £24,109 - £27,961 plus EO Electronics PE of £8,090.00

    We are now looking for a Metering Engineer to deliver RD’s In-Service Testing (IST) scheme for gas and electricity meters.

    • Recruiter: Department for Business, Innovation and Skills

    Apply for this job

  • Assistant Professor (Tenure Track) of Smart Building Solutions

    Premium job

    ETH Zurich
    • Zurich, Canton of Zürich (CH)

    The successful candidate is expected to develop a strong and visible research programme in the area of control and diagnostics of building systems

    • Recruiter: ETH Zurich

    Apply for this job

  • Process Controls Leader

    Premium job

    Phillips 66
    • Humber Refinery, South Killingholme, North Lincolnshire DN40 3DW
    • £60k - 75k plus extensive Compensation and benefits package, dependent upon experience

    Experienced Process Control Leader providing leadership and technical support for Oil Refinery. Extensive Compensation and benefits package.

    • Recruiter: Phillips 66

    Apply for this job

  • Regional Technical Support Manager

    Premium job

    Siemens
    • Warwick, Warwickshire

    You will be required to lead the regional Customer Services strategy and resources to maximise Customer satisfaction.

    • Recruiter: Siemens

    Apply for this job

  • PLM Engineer (Product Lifecycle Management)

    BAE Systems
    • Shropshire, England, Telford
    • Negotiable

    PLM Engineer (Product Lifecycle Management) Would you like a varied role that involves working across all engineering functions within BAE Systems Land UK? We currently have a vacancy for a PLM Engineer at our site in Telford with occasional travel within

    • Recruiter: BAE Systems

    Apply for this job

More jobs ▶

Subscribe

Choose the way you would like to access the latest news and developments in your field.

Subscribe to E&T