LG launches next-generation OLED TVs

3 January 2013
By Sofia Mitra-Thakur
Mobile version
Share |
Models pose next to LG Electronics' organic light-emitting diode (OLED) television in Seoul

Models pose next to LG Electronics' organic light-emitting diode (OLED) television in Seoul

LG has started taking orders for organic light-emitting diode (OLED) televisions, hoping to outdo rival Samsung Electronics in the next-generation technology that could change the face of electronics displays.

LG Electronics and Samsung showcased 55in OLED TVs a year ago and they are expected to be priced up to five times higher than liquid-crystal display (LCD) equivalents when they reach store shelves next month.

Considered the future of consumer electronics displays, the OLED technology is more energy-efficient and offers higher contrast images than LCD, and is so thin that future mobile devices will be foldable like paper.

LG Electronics, the world's No.2 TV manufacturer, said it would start delivery of the new TVs from early February, with plans to display them at 1,400 retail outlets in South Korea.

They would be launched in the United States, Europe and other Asian markets during the first quarter of 2013.

In South Korea, the 55-inch model would sell for 11 million won (£6,311) – nearly four times that of LG Electronics' LED-backlit LCD model and around five times that of more common LCD versions.

The OLED launch announcement helped propel LG Electronics shares 5.4 per cent higher this week, their biggest daily percentage gain in five months.

LG Display, which makes the OLED panel used in LG Electronics' TVs, also rose 1.8 per cent.

Global OLED TV sales are forecast to explode from 50,000 units this year to 1.7 million units in 2014, according to research firm DisplaySearch.

That is still only a fraction of the roughly 250 million TVs of all kinds expected to be sold worldwide in 2013.

"The launch has more of a symbolic meaning that LG has the technology ready to commercialise ahead of any of its rivals," said Sophia Kim, an analyst at Woori Investment & Securities.

"It will take another two to three years for OLED sets to become more affordable and thus commercially successful, because consumers will start buying them when prices halve to around 5 million won."

OLED displays are already used on Samsung's popular Galaxy S and Note smartphones.

But OLED panel makers such as LG Display and Samsung Display have yet to address manufacturing challenges to lower costs to compete against LCD panels.

LG and Samsung had hoped to launch OLED TVs in the second half of 2012 but manufacturing challenges meant they missed the potential windfall of hitting the U.S. market in time for the TV buying spree associated with the Superbowl in early February.

Latest Issue

E&T cover image 1606

"Where would Frankenstein and his creative mind fit into today's workplace? Should we fear technological developments or embrace them?"

E&T jobs

  • Maritime Engineering Opportunities

    Defence Equipment & Support (DE&S)
    • Bristol
    • £30,424 - £35,285

    You will be working alongside a team of people who are immensely proud of what they do in providing the best possible service to our Armed Forces

    • Recruiter: Defence Equipment & Support (DE&S)

    Apply for this job

  • Engineering Manager

    BAE Systems
    • Hampshire, England, Portsmouth
    • Competitive package

    Would you like to play a vital role in managing and implementing the correct governance in order to enable BAE Systems to provide assurance and integrity of supply chain data? We currently have a vacancy for an Engineering Manager - Product Integrity

    • Recruiter: BAE Systems

    Apply for this job

  • Consultant Engineer - Test

    BAE Systems
    • Farnborough, Hampshire, England
    • Negotiable

    Consultant Engineer - Test Would you like to be a lead within an exciting team working on one of the UK's largest defence projects? We currently have a vacancy for a Consultant Engineer - Test at our site in Ash Vale. As a Consultant Engineer - Test, you

    • Recruiter: BAE Systems

    Apply for this job

  • Structural Designer

    BAE Systems
    • England, Barrow-In-Furness, Cumbria
    • Negotiable

    Structural Designer BAE Systems is looking to recruit multiple Structural Designers to join our Maritime Submarines unit to be based in our site in Barrow-in-Furness, as the Trident Replacement Programme progresses towards the start of the build stage in

    • Recruiter: BAE Systems

    Apply for this job

  • Mechanical Design Engineer

    BAE Systems
    • England, Hampshire, Portsmouth
    • Negotiable

    Mechanical Design Engineer Would you like to work in an interesting and challenging role with the chance to gain exposure to a number of maritime projects? We currently have a vacancy for a Mechanical Design Engineer at our site in Portsmouth. As a Design

    • Recruiter: BAE Systems

    Apply for this job

  • Operations Manager

    BAE Systems
    • England, Barrow-In-Furness, Cumbria
    • Negotiable

    Operations Manager We currently have an opportunity for an Operations Manager to join our Maritime - Submarines business area at our Barrow-In-Furness site. As the Operations Manager you will work within a Construction or Manufacturing Facility and be res

    • Recruiter: BAE Systems

    Apply for this job

  • Principal Chemist

    BAE Systems
    • Barrow-In-Furness, Cumbria, England
    • Negotiable

    Principal Chemist Would you like to play a key role in the safety and assurance of submarines for the Royal Navy? We currently have a vacancy for a Principal Chemist at our site in Barrow-in-Furness. As a Principal Chemist, you will be carrying out a rang

    • Recruiter: BAE Systems

    Apply for this job

  • Software Engineer

    BAE Systems
    • England, Hampshire, Portsmouth
    • Competitive package

    As a Software Engineer, you will be investigating how technology and data can be used to optimise the services we provide to our clients, including the Royal Navy, and will include unique pieces of equipment at the forefront of innovation.

    • Recruiter: BAE Systems

    Apply for this job

  • Principal Control Systems Engineer

    BAE Systems
    • England, Cumbria, Barrow-In-Furness
    • Competitive package

    As a Principal Engineer you will be responsible for the design and integration of control systems at a safety integrity level (SIL) 3. This will include requirements management, system design, and integration into the wider platform.

    • Recruiter: BAE Systems

    Apply for this job

  • Ship Refit Operations Manager

    BAE Systems
    • Jubail, Saudi Arabia
    • Negotiable

    Ship Refit Operations Manager Would you like to work with some of the largest defence projects in the world, with the chance to deploy on a contract basis to Jubail, Saudi Arabia with increased allowances? An exciting opportunity has arisen to join BAE Sy

    • Recruiter: BAE Systems

    Apply for this job

More jobs ▶

Subscribe

Choose the way you would like to access the latest news and developments in your field.

Subscribe to E&T