New BlackBerry hits UK stores

31 January 2013
By Edward Gent
Mobile version
Share |
The new touch-screen BlackBerry Z10 hits UK stores today

The new touch-screen BlackBerry Z10 hits UK stores today

The latest BlackBerry smartphone will hit UK stores today after being unveiled yesterday.

Two BlackBerry 10 handsets with a new software system, were launched by parent company Research in Motion (RIM) at six events around the globe, in tandem with an announcement that the Canadian firm has rebranded itself as BlackBerry in line with its biggest product.

And the UK will be the first to get the touch-screen Z10 where it will go on sale today, with Canada and the UAE getting it in February and the US having to wait until March.

Thorsten Heins, president and chief executive of RIM, said the timing for the Q10, which features BlackBerry's trademark Qwerty keyboard, depends on testing but is hoped to hit the market in April.

Mr Heins said the new software system was centred around the BlackBerry Hub, whose key feature is the ability to amalgamate information from multiple apps, like Facebook, Twitter and LinkedIn simultaneously within phones in real time.

"We intend to lead the move from mobile communication to mobile computing," he said.

The unveiling was designed to appeal to BlackBerry's core business users as much as social users of systems like BlackBerry Messenger (BBM) with software allowing users to use their phone for both work and personal use but keep them separately secure – an innovation Mr Heins hopes will persuade people to "go from using two devices to one".

Robert Rutherford, CEO of QuoStar Solutions, thinks the firm may have taken a major step in making it commercially viable for employees to use their own devices to access work networks.

"Traditionally "bring your own device" (BYOD) has had two major drawbacks, it wasn’t secure and it wasn’t practical," he said.

"The security risks for BYOD devices are more or less the same as company owned devices. It is however much harder to control devices the company doesn’t own. How do you dictate which applications and services can or can’t be installed, either intentionally or unintentionally?

"According to Blackberry, the answer is (on the surface at least) remarkably simple: separate them. Instead of having a work phone and a personal phone, get a work/personal phone – the company might even buy it for you."

He added: “From a practical perspective, the ability to easily separate the two halves of life offers much promise. A device with a functional profile designed for the necessities of business on the one hand and a media/social profile on the other has practical benefits that extend far beyond a healthy work/life balance.

Other new features include the ability to hold video calls within the BBM instant messaging system and a new app called Screenshare, which works with BBM, will allow users to give virtual access to their phone's screen to look at pictures and other content.

A high-tech camera with the ability to capture high-quality stills from a sequence of video, plus a new picture editing system, is also included.

There are 70,000 apps available for the new system already via Blackberry World, the firm said, with Skype, Amazon Kindle and Angry Birds amongst those committed to the system.

But Adam Leach, principal analyst at Ovum, thinks despite the new features the phone will still be a "niche" product.

"The Blackberry 10 platform offers a differentiated user experience in today’s crowded and homogenous smartphone market. The Blackberry Z10 and Q10 will stand out from the Android masses and look distinct from Apple’s iPhone.

"The user experience of Blackberry 10 introduces some nice new features but importantly builds on Blackberry’s UI heritage and therefore will certainly appeal to existing Blackberry users. However, the challenge for the company will be to attract new users and those that have already moved to alternative smartphones.

"Blackberry has rightly focused on insuring that the Blackberry 10 devices have a large catalogue of content and applications which is now essential for any modern smartphone, and achieving 70,000 applications at the launch of a new platform is good start.

"However, Ovum believes that despite a well-designed Blackberry 10 platform, that will certainly attract short-term interest from existing users, the company will struggle to appeal to a wider audience and in the long-term will become a niche player in the smartphone market."

Latest Issue

E&T cover image 1604

"Should the UK's engineers be in or out of Europe? The IET sets out its official position on the EU referendum this week - will you agree?"

->

E&T jobs

  • Solutions Engineer

    Bristol Water
    • United Kingdom
    • £41,000 - 49,000

    We serve a population of over one million people and all the associated businesses in an area of 1,000 square miles centered on Bristol.

    • Recruiter: Bristol Water

    Apply for this job

  • Senior Mechanical Engineer

    Bristol Water
    • United Kingdom
    • £41,000 - 49,000

    We serve a population of over one million people and all the associated businesses in an area of 1,000 square miles centered on Bristol.

    • Recruiter: Bristol Water

    Apply for this job

  • Software Renewals Manager

    BAE Systems
    • Preston, Lancashire, England
    • Negotiable

    Software Renewals Manager Would you like to work in a resourceful and developing role within IT Services? We currently have a vacancy for a Software Renewals Manager at our site in Preston Channel Way. As a Software Renewals Manager, you will be responsi

    • Recruiter: BAE Systems

    Apply for this job

  • Technical Manager

    Aggregate Industries
    • Hulland Ward, Ashbourne
    • Attractive salary plus comprehensive benefits

    A key Technical Manager role driving product improvement and compliance with Aggregate Industries, market leader in Construction Solutions.

    • Recruiter: Aggregate Industries

    Apply for this job

  • Field Application Engineer

    Intel
    • Madrid

    Responsible for giving product presentations to the customer describing how Intel products provide the optimum solution to their application.

    • Recruiter: Intel

    Apply for this job

  • Engineers and Scientists

    European Patent Office
    • Munich and The Hague
    • See job description

    We are looking for Engineers and scientists in various technical fields for our locations in Munich and The Hague.

    • Recruiter: European Patent Office

    Apply for this job

  • Director of Product Management

    EMS Recruitment Group
    • West Yorkshire
    • Circa £70,000 PA + car allowance, excellent benefits including lucrative bonus scheme

    Our client is the undoubted world leader in their field. A highly innovative and progressive specialist electro-mechanical product manufacturer....

    • Recruiter: EMS Recruitment Group

    Apply for this job

  • Electrical Engineer

    Premium job

    Scottish Prison Service
    • Edinburgh, City of Edinburgh
    • £40,654 to £48,579 plus annual supplement of £10,000

    Build Your Engineering Career. The Scottish Prison Service (SPS) is an Agency of the Scottish Government, working in partnership.....

    • Recruiter: Scottish Prison Service

    Apply for this job

  • Sales Electronics Engineer

    Premium job

    Precision Microdrives
    • London (Greater)
    • £25,000 - £30,000 starting salary, inclusive of on-target commissions.

    Precision Microdrives (PMD) is a fast growing technology company that designs, produces and trades miniature electro-mechanical mechanisms

    • Recruiter: Precision Microdrives

    Apply for this job

  • Installation and Commissioning Engineer

    Premium job

    Crest Solutions
    • Corby
    • Competitive

    You will be involved in installation, commissioning & servicing of printing and machine vision related solutions.

    • Recruiter: Crest Solutions

    Apply for this job

More jobs ▶

Subscribe

Choose the way you would like to access the latest news and developments in your field.

Subscribe to E&T