Better than expected sales for new BlackBerry

5 February 2013
By Edward Gent
Mobile version
Share |
Sales of BlackBerry's new Z10 smartphone are doing better than expected

Sales of BlackBerry's new Z10 smartphone are doing better than expected

BlackBerry’s new smartphone has sold better than expected according to the firm’s CEO.

BlackBerry, formerly Research In Motion, unveiled new smartphones last week after long delays allowed Apple, Samsung and others to build commanding leads in the industry and its shares fell 12% after Wednesday's launch despite positive reviews about the new BlackBerry 10 operating system.

Black and white versions of the touchscreen Z10 were released in the UK last Thursday and will be launched in Canada today and Mr Heins said a substantial number of UK users are moving from other platforms to BlackBerry – an encouraging sign because they first targeted long-time BlackBerry users.

"It's beyond expectations," he said. "White is sold out already. The black is hard to stock up again. It's very encouraging. I won't share the number because I need to verify it, but we are getting a substantial number of users moving from other platforms to BlackBerry. That is an interesting data point."

RIM shares closed up 15% yesterday on initial reports of strong UK sales and after an analyst upgraded the stock.

But Thorsten Heins added that he is disappointed the Z10 will not be released in the United States until mid-March, due to the US and its phone carriers having a rigid testing system.

"We need to respect that. Am I a bit disappointed? Yeah, I would be lying saying no. But it is what it is and we're working with all our carrier partners to speed it up as much as we can."

The US has been one market in which BlackBerry has been struggling even as the company is doing well in many places overseas. According to research firm IDC, shipments of BlackBerry phones plummeted from 46% of the US market in 2008 to 2% in 2012.

Mr Heins, who a year ago replaced long-time executives who had presided over BlackBerry's fall, said he is confident that BlackBerry can become the third ecosystem behind Apple and phones running Google's Android operating system.

"We need to win back market share to be relevant," he said. "We have to be aggressive in the US market."

The Z10 is a break from tradition for BlackBerry, being their first phone to only have a touchscreen keyboard, like Apple's trend-setting iPhone and most phones running Android.

The Q10 will follow and will have a physical keyboard, a feature that has kept BlackBerry users loyal over the years because it makes typing easier and the firm said last week that the Q10 will start going on sale on some global carriers in April, but did not say when US carriers will have it.

Mr Heins told the AP it depends on the carriers, but said keyboard versions will probably be released eight to 10 weeks after a carrier releases the touch version meaning the Q10 keyboard version might not be released in the US until much later than mid-March or April.

Latest Issue

E&T cover image 1605

"We visit Barcelona, one of the smartest cities in the world, to find out what makes it so special. What does it look like and what is the future?"

E&T jobs

  • Senior Development Engineer, Electronics

    Premium job

    Helmet Integrated Systems / Gentex Corporation
    • Letchworth Garden City, Hertfordshire
    • Competitive

    We are an innovative, robust and fast growing business, whose main focus is to deliver continues improvement to existing products and offer new sol..

    • Recruiter: Helmet Integrated Systems / Gentex Corporation

    Apply for this job

  • Smart Grid Research Engineer

    Premium job

    University of Strathclyde
    • Cumbernauld, Glasgow
    • Grade: 6/7* £26,537 - £37,768*

    Work as part of a growing dynamic team on a wide range of technical projects with particular emphasis on experimental validation and testing

    • Recruiter: University of Strathclyde

    Apply for this job

  • Electrical Asset Specialist

    Affinity Water
    • Hatfield, Hertfordshire

    Responsible for updating and writing electrical engineering standards, approved codes of practice and safe systems of work

    • Recruiter: Affinity Water

    Apply for this job

  • Senior Electronics Engineer

    York Instruments
    • York, North Yorkshire

    Senior electronics engineer to work as part of a team developing an MEG imaging system; working with the engineering team and external contractors.

    • Recruiter: York Instruments

    Apply for this job

  • Manufacturing Engineer - Circuit Card Assembly

    MBDA
    • Lostock Junction
    • Competitive Salary & Benefits

    What’s the opportunity?   Manufacturing UK is an integral part of the Operations Directorate whose principal mission is to ensure that MBDA’s deliverable commitments are met...

    • Recruiter: MBDA

    Apply for this job

  • High Voltage Engineer

    Premium job

    Essex X-Ray & Medical Equipment
    • Great Dunmow, Essex

    This High Voltage Engineer will provide design leadership for high voltage cable assemblies up to one megavolt.

    • Recruiter: Essex X-Ray & Medical Equipment

    Apply for this job

  • Team Leader - Flank Arrays

    BAE Systems
    • Barrow-In-Furness, Cumbria, England
    • Negotiable

    Team Leader - Flank Arrays Would you like to work in a unique role within the construction of the Astute Class submarines? We currently have a vacancy for a Team Leader - Flank Arrays at our site in Barrow-in-Furness. As a Team Leader - Flank Arrays, you

    • Recruiter: BAE Systems

    Apply for this job

  • Electronics and Software Engineer

    Copley Scientific Ltd
    • Nottingham
    • circa £35,000 per annum + bonus

    Develop new test equipment for the pharmaceutical industry. Good opportunities to grow and develop. Successful family-owned and managed business.

    • Recruiter: Copley Scientific Ltd

    Apply for this job

  • Bridge Test Facility Manager

    BAE Systems
    • Shropshire, Telford, England
    • Negotiable

    Bridge Test Facility ManagerWe currently have a vacancy for a Bridge Test Facility Manager at our site in Telford with our Land UK business.As the Bridge Test Facility Manager, you will be part of our Test & Trials team, working closely with the Mili

    • Recruiter: BAE Systems

    Apply for this job

  • Intelligent Transport Systems Engineer - Highways Technology

    Premium job

    Mott MacDonald
    • Birmingham, West Midlands

    Our transport technology team in Birmingham is currently growing a highly skilled and customer-focused team to...

    • Recruiter: Mott MacDonald

    Apply for this job

More jobs ▶

Subscribe

Choose the way you would like to access the latest news and developments in your field.

Subscribe to E&T