EE aims to sign up one million 4G users by year end

9 April 2013
By Sofia Mitra-Thakur
Mobile version
Share |
EE is doubling connection speeds in 10 cities to encourage more people to sign up to 4G

EE is doubling connection speeds in 10 cities to encourage more people to sign up to 4G

EE, the UK's biggest mobile operator, is on track to sign up 1 million customers for its 4G service by the end of the year, and is doubling connection speeds in 10 cities to encourage more people to make the switch, it said.

The joint-venture, owned by France Telecom and Deutsche Telekom, gained a head start on rivals in the 4G race when it re-used its existing airwaves to launch services last October.

Telefonica's O2 and Vodafone, second and third in the market in terms of customer numbers, plan to roll out 4G in the next few months using airwaves sold by the government in February.

EE, which is charging about a 10-20 per cent premium for 4G, refused to reveal customer numbers before the spectrum auction had ended, saying such data could influence bidding.

Chief Executive Olaf Swantee said that 4G had been well received by customers, and take-up of the service was running ahead of levels seen in other countries.

"Typically one in four new customers and new connections, both in B2B (business to business) and consumer, are on 4G," he said. 

"Our plan is to deliver over a million customers on 4G by Christmas this year."

That represented around eight per cent of the group's contract customer base after 14 months, he said, against a 10 per cent conversion rate after 24 months that the industry viewed as a successful launch in other countries.

Swantee said EE would double the speed of 4G in 10 cities by the summer, resulting in top speeds of 150 Mbps, and average speeds of more than 20 Mbps.

The faster speeds, made available by increasing the 1800 MHz airwaves dedicated to 4G, would make downloading high-resolution video easier and enable better multi-tasking on the latest smartphones and tablets, he said.

Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield will be the first cities to be upgraded, the company said.

Latest Issue

E&T cover image 1607

"As the dust settles after the referendum result, we consider what happens next. We also look forward to an international summer of sport."

E&T jobs

  • Electrical Design Engineer

    Oxford Instruments
    • Yatton, Bristol
    • Competitive salary plus excellent benefits

    We are looking for an electrical designer to join our engineering design team.

    • Recruiter: Oxford Instruments

    Apply for this job

  • Skilled Electrical Fitter

    MBDA
    • Bolton
    • Competitive Salary & Benefits

    What?s the opportunity?   The Electrical Fitter will carry out manufacturing and test tasks within the electrical department in accordance with product certification procedures, defined workmanship  ...

    • Recruiter: MBDA

    Apply for this job

  • Electrical Manufacturing Technician

    MBDA
    • Stevenage
    • Competitive Salary & Benefits

    What?s the opportunity?   As a qualified craftsman with experience in electrical manufacturing, the Manufacturing Technician will report to a Team Leader, receiving day to day ...

    • Recruiter: MBDA

    Apply for this job

  • Consultant Engineer (Electrical Power)

    BAE Systems
    • Cumbria, Barrow-In-Furness, England
    • Negotiable

    Consultant Engineer (Electrical Power) Would you like to play a key role in providing technical direction to the design of power systems on the Successor class submarines, which will replace the current Trident-equipped Vanguard class, currently in servic

    • Recruiter: BAE Systems

    Apply for this job

  • Electrician

    The Bristol Port Company
    • City of Bristol
    • C. £31,729 per annum plus supplements, benefits and overtime

    You’re a good team worker with a strong technical capacity – so bring your talents to a new role with one of the area’s leading employers.

    • Recruiter: The Bristol Port Company

    Apply for this job

  • Supply Restoration Team Manager (HV/SAP)

    SSE
    • Oxford, Oxfordshire
    • Salary: £37,588 to £49,645 + Car (SSE8) Depending on skills and experience

    SSE is looking to recruit a Supply Restoration Team Manager to join our existing team in Oxford.

    • Recruiter: SSE

    Apply for this job

  • Electrical Technical Lead - Global Operations, Engineering & Laboratory

    Pfizer Ltd
    • Kent

    An exciting opportunity has arisen to join a dynamic team of professional engineers, supporting the development of novel drugs.

    • Recruiter: Pfizer Ltd

    Apply for this job

  • Supply Restoration Team Manager (HV/SAP)

    SSE
    • Oxfordshire
    • Salary: £37,588 to £49,645 + Car (SSE8) Depending on skills and experience

    SSE is looking to recruit a Supply Restoration Team Manager into our office in Oxford.

    • Recruiter: SSE

    Apply for this job

  • Electronics & Control Systems Engineer

    Frazer-Nash Consultancy Ltd
    • Bristol, Burton, Glasgow, Plymouth, Warrington
    • £ Competitive + Benefits

    We are seeking talented Electronics Engineers at all career levels.

    • Recruiter: Frazer-Nash Consultancy Ltd

    Apply for this job

  • Control and Instrumentation Engineers

    Frazer-Nash Consultancy Ltd
    • Bristol, Burton, Glasgow, Gloucester
    • £ Competitive + Benefits

    Frazer-Nash is currently embarking on a period of significant growth of our electrical, electronics, control and instrumentation capability.

    • Recruiter: Frazer-Nash Consultancy Ltd

    Apply for this job

More jobs ▶

Subscribe

Choose the way you would like to access the latest news and developments in your field.

Subscribe to E&T