Augmented reality peers out beyond Google's looking glass
Google's Glass project is synonymous with augmented reality, but the technology is already part of everyday life for many people.
Leading retailers are turning to augmented reality to drive sales, brand reinforcement, customer relationships, and to improve the shopping experience.
More than a techy fad or geeky fashion accessory, augmented reality could soon have a serious impact on the defence, medical and education industries.
AR technology is widely seen as the next big thing, but how easy is it to develop apps based on this new revolution.
About E&T magazine
E&T is the IET's award-winning monthly magazine and associated website for professional engineers, with a circulation of approximately 150,000.
It covers all types of engineering and technology and some science, featuring analysis, news, innovation announcements and job advertisements. The coverage is wide and aimed at professionals in all areas of engineering and technology including the key industry sectors of communications, control and automation, electronics, management, IT, manufacturing and power.
Its award-winning content is available in print, online and on iPad. Members can access the iPad editions free of charge. Single issues or an annual subscription can be purchased by non IET members in Apple's App Store.
E&T is published by the Institution of Engineering and Technology for its members through the wholly owned subsidiary IET Services. The magazine is editorially independent of the institution and the views expressed in it do not necessarily reflect those of its editors or publishers.
More information on how to contact the editors, advertise in E&T or subscribe to the magazine is available on this website.
The magazine and its journalists have had some success in media industry awards in recent years. Here are some hits and near misses:
Dickon Ross, Editor-in-chief
Winner, Editor of the year, Business and Professional Magazines (non-weekly), BSME Awards 2011
Shortlisted, Editor of the year, Business and Professional Magazines (non-weekly), BSME Awards 2009
Winner, Editor of the year, Business and Professional Magazines (non-weekly), BSME Awards 2008
Runner up, Editor-in-Chief Best Single Issue, TABPI: Trade Association Business Publications International (‘Tabbie’) awards 2010
Gold award, Editor-in-Chief, Best Special Section [for the Undergound Issue], TABPI Awards 2010
Vitali Vitaliev, Features editor
Shortlisted, Columnist of the year, Business Media (for ‘After All’ column), PPA Awards 2011
Highly Commended, Columnist of the Year, Business Media, PPA Awards 2009
John Rooney, Chief designer
Shortlisted, Art director of the year (Business), Business and Professional Magazines (non-weekly), 2011
Highly Commended, Designer of the Year, Business Media, PPA Awards 2009
Bronze Award, front cover, Illustration, TABPI Awards 2010
The Design Team, Honorable Mention, Contents Page, TABPI Awards 2010
Kris Sangani, Consumer electronics editor
Shortlisted, Writer of the Year, Business Media, PPA Awards 2011
Justin Pollard (freelance journalist)
For Eccentric Engineer column
Shortlisted, Columnist of the Year, Business Media, PPA Awards 2010
Shortlisted, Columnist of the Year, Magazine Design and Journalism Awards 2008
Chris Titley (freelance journalist)
Silver Winner, Best Feature Article, TABPI Awards 2010
Mark Harris (freelance journalist)
Gold Award, Technical Article, TABPI Awards 2010
Amy Spurling (freelance journalist)
Silver Award, Focus / Profile Article, TABPI Awards 2010
Latest Issue
"Is augmented reality the next big thing or a marketing gimmick? Is it fundamental to the future or a fashion faux pas?"
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